29-10-2009, 01:20 AM
que opinan de esta demanda a esta transnacional.
ingles nota original
spanish
ingles nota original
Spoiler:
Reported by Pagal Patrakar on Oct 19th, 2009 and filed under Companies. You can follow any responses to this report through the RSS 2.0. You can leave a response or trackback to this report
New Delhi. In what could prove to be a major marketing and legal embarrassment for Hindustan Unilever Limited (HUL), a 26-year-old man has filed a case against the FMCG company, which owns the Axe brand of men grooming products, for ‘cheating’ and causing him ‘mental suffering’. The plaintiff has cited his failure to attract any girl at all even though he’s been using Axe products for over seven years now. Axe advertisements suggest that the products help men in instantly attracting women.
Vaibhav Bedi, the petitioner, also surrendered all his used, unused and half-used deodorant sprays, perfume sticks and roll-ons, anti-perspirants, aftershaves, body washes, shampoos, and hair gels to the court, and demanded a laboratory test of the products and narcotics test of the brand managers of Axe. Vaibhav was pushed to take this step when his bai (maid) beat him with a broom when he tried to impress her by appearing naked in front of her after applying all the Axe products.
No girl ever asked Vaibhav to call her
“Where the fuck is the Axe effect? I’ve been waiting for it for over seven years. Right from my college to now in my office, no girl ever agreed to even go out for a tea or coffee with me, even though I’m sure they could smell my perfumes, deodorants and aftershaves. I always applied them in abundance to make sure the girls get turned on as they show in the television. Finally I thought I’d try to impress my lonely bai who had an ugly fight with her husband and was living alone for over a year. Axe effect my foot!” Vaibhav expressed his unhappiness.
Vaibhav claims that he had been using all the Axe products as per the company’s instructions even since he first bought them. He argued that if he couldn’t experience the Axe effect despite using the products as directed, either the company was making false claims or selling fake products.
“I had always stored them in cool and dry place, and kept them away from direct light or heat. I’d always use a ruler before applying the spray and make sure that the distance between the nozzle and my armpit was at least 15 centimeters. I’d do everything they told. I even beat up my 5-year-old nephew for coming near my closet, as they had instructed it to keep away from children’s reach. And yet, all I get is a broom beating from my ugly bai.” Vaibhav expressed his frustration.
Vaibhav claims that he had to do go a lot of mental suffering and public humiliation due to the lack of Axe effect and wants HUL to compensate him for this agony. An advocate in Karkardooma court, who happened to mistake Vaibhav for some deodorant vendor when he entered the court premises with all the bottles, has now offered to take up his case in the court. HUL has been served a legal notice in this regard.
HUL has officially declined to comment on the case citing the subject to be sub judice, but our sources inform that the company was worried over the possible outcomes of the case. The company might argue that Vaibhav was hopelessly unattractive and unintelligent and didn’t possess the bare minimum requirements for the Axe effect to take place. Officially HUL has not issued any statement, but legal experts believe that HUL could have tough time convincing the court.
“HUL might be tempted to take that line of argument, but it is very risky. There is no data to substantiate the supposition that unattractive and unintelligent men don’t attract women. In fact some of the best looking women have been known to marry and date absolutely ghoulish guys. I’d suggest that the company settles this issue out of court.” noted lawyer Ram Jhoothmalani said.
New Delhi. In what could prove to be a major marketing and legal embarrassment for Hindustan Unilever Limited (HUL), a 26-year-old man has filed a case against the FMCG company, which owns the Axe brand of men grooming products, for ‘cheating’ and causing him ‘mental suffering’. The plaintiff has cited his failure to attract any girl at all even though he’s been using Axe products for over seven years now. Axe advertisements suggest that the products help men in instantly attracting women.
Vaibhav Bedi, the petitioner, also surrendered all his used, unused and half-used deodorant sprays, perfume sticks and roll-ons, anti-perspirants, aftershaves, body washes, shampoos, and hair gels to the court, and demanded a laboratory test of the products and narcotics test of the brand managers of Axe. Vaibhav was pushed to take this step when his bai (maid) beat him with a broom when he tried to impress her by appearing naked in front of her after applying all the Axe products.
No girl ever asked Vaibhav to call her
“Where the fuck is the Axe effect? I’ve been waiting for it for over seven years. Right from my college to now in my office, no girl ever agreed to even go out for a tea or coffee with me, even though I’m sure they could smell my perfumes, deodorants and aftershaves. I always applied them in abundance to make sure the girls get turned on as they show in the television. Finally I thought I’d try to impress my lonely bai who had an ugly fight with her husband and was living alone for over a year. Axe effect my foot!” Vaibhav expressed his unhappiness.
Vaibhav claims that he had been using all the Axe products as per the company’s instructions even since he first bought them. He argued that if he couldn’t experience the Axe effect despite using the products as directed, either the company was making false claims or selling fake products.
“I had always stored them in cool and dry place, and kept them away from direct light or heat. I’d always use a ruler before applying the spray and make sure that the distance between the nozzle and my armpit was at least 15 centimeters. I’d do everything they told. I even beat up my 5-year-old nephew for coming near my closet, as they had instructed it to keep away from children’s reach. And yet, all I get is a broom beating from my ugly bai.” Vaibhav expressed his frustration.
Vaibhav claims that he had to do go a lot of mental suffering and public humiliation due to the lack of Axe effect and wants HUL to compensate him for this agony. An advocate in Karkardooma court, who happened to mistake Vaibhav for some deodorant vendor when he entered the court premises with all the bottles, has now offered to take up his case in the court. HUL has been served a legal notice in this regard.
HUL has officially declined to comment on the case citing the subject to be sub judice, but our sources inform that the company was worried over the possible outcomes of the case. The company might argue that Vaibhav was hopelessly unattractive and unintelligent and didn’t possess the bare minimum requirements for the Axe effect to take place. Officially HUL has not issued any statement, but legal experts believe that HUL could have tough time convincing the court.
“HUL might be tempted to take that line of argument, but it is very risky. There is no data to substantiate the supposition that unattractive and unintelligent men don’t attract women. In fact some of the best looking women have been known to marry and date absolutely ghoulish guys. I’d suggest that the company settles this issue out of court.” noted lawyer Ram Jhoothmalani said.
spanish
Spoiler:
Demanda a Axe porque no conquistó chicas
El hombre originario de Nueva Delhi, India, demandó a la filial de Unilever en su país al asegurar que la publicidad de sus productos es engañosa y le ha causado sufrimiento mental
En la publicidad de Axe los hombres que usan sus desodorantes se vuelven exitosos con las mujeres
Redacción
El Gráfico
Ciudad de México Martes 27 de octubre de 2009
08:05 Un hombre incapaz de conquistar a alguna mujer demandó a la marca de desodorantes Axe por difundir publicidad engañosa que le hace creer a sus clientes que aumentará su éxito con las mujeres.
El hombre originario de Nueva Delhi, India, demandó a la filial de Unilever en su país al asegurar que la publicidad de sus productos es engañosa y le ha causado sufrimiento mental.
La queja se presentó después de que el hombre utilizó durante 7 años los productos de Axe, sin que ello le permitiera conquistar a alguna mujer.
El demandante, llamado Vaibhav Bedi, presentó como prueba los desodorantes en aerosol, roll-on, antitranspirantes y lociones corporales, para que sean analizadas por un laboratorio.
Axe se ha caracterizado por sus campañas publicitarias donde se resalta su producto y el efecto que causa en las mujeres.
El hombre originario de Nueva Delhi, India, demandó a la filial de Unilever en su país al asegurar que la publicidad de sus productos es engañosa y le ha causado sufrimiento mental
En la publicidad de Axe los hombres que usan sus desodorantes se vuelven exitosos con las mujeres
Redacción
El Gráfico
Ciudad de México Martes 27 de octubre de 2009
08:05 Un hombre incapaz de conquistar a alguna mujer demandó a la marca de desodorantes Axe por difundir publicidad engañosa que le hace creer a sus clientes que aumentará su éxito con las mujeres.
El hombre originario de Nueva Delhi, India, demandó a la filial de Unilever en su país al asegurar que la publicidad de sus productos es engañosa y le ha causado sufrimiento mental.
La queja se presentó después de que el hombre utilizó durante 7 años los productos de Axe, sin que ello le permitiera conquistar a alguna mujer.
El demandante, llamado Vaibhav Bedi, presentó como prueba los desodorantes en aerosol, roll-on, antitranspirantes y lociones corporales, para que sean analizadas por un laboratorio.
Axe se ha caracterizado por sus campañas publicitarias donde se resalta su producto y el efecto que causa en las mujeres.
